Portfolio
Welcome to my portfolio! While you'll mostly see website and branding projects here, my work is not limited to these areas. With a strong background as a Virtual Assistant and Executive Assistant, I’ve supported business owners and executives with everything from digital content creation to admin systems, client communications, and strategic planning. Whether it's building a brand or managing day-to-day operations behind the scenes, I bring a blend of creativity, efficiency, and reliability to every project.
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Lead Generation
I support consulting and recruitment firms across industries such as construction, automotive, mining, and distribution by providing targeted lead generation services.
Using tools like CV-Library, LinkedIn Sales Navigator, LinkedIn Recruiter, and Apollo.io, I source and compile high-quality candidate and client data based on specific criteria. The information is then organised into clear, structured spreadsheets and uploaded directly into the client’s CRM system for seamless integration and follow-up.
My goal is to help teams save time, stay organised, and focus on building valuable connections.
Branding & Website Design Project: Atty. Andrea M. Caster
I had the opportunity to collaborate with Atty. Andrea M. Caster on a professional website project that reflects her expertise and credibility as a legal practitioner. The goal was to create a clean, user-friendly platform that highlights her legal services, showcases her background, and provides a reliable point of contact for current and potential clients.
From layout and content structuring to overall design, I ensured the website captures her brand and builds trust with her audience—making her legal services more accessible and client-friendly.
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Branding & Social Media Management
AJD Happy Goat Farm
I partnered with AJD Happy Goat Farm to build their brand from the ground up—starting with a custom logo design and complete brand kit that reflects their fun, family-friendly identity.
From there, I developed a cohesive social media strategy, created engaging content tailored to their audience, and established their online presence on key platforms. This project showcases my end-to-end support—from visual branding to consistent, on-brand content that tells the story of a local farm with heart.
Branding & Website Project: Crosscut Millwork
I worked with Crosscut Millwork to bring their brand to life—from crafting a custom logo and brand kit to designing and building their full website. The goal was to create a visual identity that reflects their craftsmanship and professionalism in the woodworking industry, while delivering a clean, user-friendly online experience for their clients.
This end-to-end project showcases my ability to turn a brand vision into a cohesive and functional digital presence.
